Sample Projects - Lachman Consulting

Healthcare Strategy and Research

Lachman Consulting has completed market research and strategic
advisory assignments for a diverse group of client companies in
healthcare.

Market Research and Analysis

Conducted in-depth interviews with US-based cataract surgeons for a leading

ophthalmology company, focused on premium IOLs and laser technology.

The final

report included a detailed assessment of current physician attitudes, and actionable

recommendations for product positioning and messaging.

Administered an online survey to cataract/refractive surgeons, following an initial

round of in-depth interviews, for an ophthalmic laser technology company.

Resulting

conclusions and recommendations covered product positioning, potential business

models, pricing, and forecasted adoption.

Conducted market research on the dry eye market and on a new product concept for

an ophthalmic pharmaceutical company.

The project included one-on-one interviews

and an online survey of physicians, followed by in-depth interviews with patients, resulting

in specific recommendations regarding product positioning and a forecast of potential

market penetration.

Corporate Strategy and Fundraising Support

Modeled the market opportunity for an early stage refractive surgery implant company,

including development of a unique approach to patient segmentation. Ongoing activities

have included competitive intelligence, in-depth interviews with European refractive

surgeons, and assistance with VC due diligence inquiries, contributing to two successful

venture financing rounds.

Worked c

ollaboratively with a leading medical device incubator to

help launch

three

new companies.

ovided research and analysis that

influenced product

development

direction and contributed to successful

inancing

efforts

Contributed to the fundraising process for a new ophthalmology-focused venture

capital firm.

Prepared the market overview section for the fund’s private placement

memorandum, and collaborated with general partners on a presentation for potential

limited partners.

Advised a leading ophthalmic service provider regarding its business expansion

program.

Proposed potential new business models and performed scenario analysis,

incorporating available market data, proprietary forecasts, and interviews with physicians.

upported the fundraising

rocess for

an early stage glaucoma device company.

ctivities included market modeling, competitive intelligence, and

participation in

meetings

with potential

investors.

Market Segmentation and Financial Modeling

Prepared a detailed ophthalmic surgery market model for a broad-based ophthalmic

supplier,

in support of a corporate board-level competitive landscape initiative.

Modeled the LASIK market, including scenario and valuation analysis, for a leading

refractive surgery company.

The analysis was used to support a successful patent

license negotiation.

Due Diligence: Venture Capital, Private Equity, and Corporate

Researched multiple investment opportunities for leading US and European VC firms,

market segments such as macular degeneration, glaucoma devices and

pharmaceuticals, cataract and refractive surgery, dry eye, and diabetic retinopathy.

Prepared a detailed due diligence report on the ophthalmic blade and instrument

market for a leading private equity firm.

The analysis, which was supported by interviews

with surgeons and suppliers, incorporated relevant market trends, competitive landscape,

and recommended acquisition targets.

Conducted due diligence on the ophthalmic laser and retinal imaging markets for an

ophthalmic imaging company,

including physician interviews and technology

assessments, to support go/no-go decisions on multiple M&A opportunities.

Ophthalmology

Marketing and Corporate Strategy

Led the initial marketing effort for a development stage spinal device company.

Provided market perspective, competitive intelligence, and strategic advisory to the senior

management team and board of directors. Actively participated in successful Series A, B,

and C fundraising efforts. Marketing activities included qualitative research, corporate

identity development, product branding, sales planning, and involvement with R&D and the

scientific advisory board to support product development.

Provided strategic advisory to a physician inventor/entrepreneur with a novel

technology for orthopedic power tools.

Areas of collaboration included revenue

forecasting, company valuation, partnership negotiations, and industry networking.

Market Research and Analysis

Conducted in-depth interviews with orthopedic/trauma surgeons to evaluate a novel

fracture fixation technology for a VC-backed company.

Research findings were used to

provide feedback to the product development team, prioritize clinical applications, and

develop revenue forecasts.

Prepared a

market overview for a development stage shoulder arthroscopy compan

ncorporating surgeon feedback, pricing analysis, and procedure segmentation and

forecasting

Orthopedics

Market Research and Analysis

Conducted in-depth interviews with European and US-based interventional

cardiologists to evaluate a novel treatment for hypertension for a VC-backed company.

Physician feedback was incorporated into conclusions regarding market opportunity and

likelihood of technology adoption, and recommendations regarding next steps in the

development process.

Performed a detailed analysis of the hearing aid market for a large, diversified

healthcare company,

including market segmentation, technology overview, and

competitive landscape. Made recommendations regarding product positioning and launch

strategy.

Marketing Strategy

Provided market intelligence

and modeling

for an early stage bariatric surgery device

company,

including obesity market segmentation, competitive landscape, hospital and

payer economics, and key demographic and clinical trends. Developed a detailed market

model and revenue forecast, for use in support of company valuation analysis and

business development initiatives.

Conducted a broad analysis of the prostate cancer treatment market, including

surgical and radiation-based approaches, for a leading technology supplier.

Specific

recommendations were provided regarding marketing programs aimed at both physicians

and patients.

Worked with a development stage cardiology company to provide a broad perspective

into medical technology adoption curves and company valuations.

The analysis

supported a successful re-negotiation of a patent license.

Due Diligence: Venture Capital

Contributed to the assessment and valuation of an existing healthcare venture capital

portfolio for a leading private equity firm.

rovided feedback from physicians and industry

experts, performed scenario analysis, and made specific investment recommendations.

Interviewed ENT physicians regarding a novel hearing aid technology,

in support of a VC

due diligence effort.

Other Markets